The language of cosmetics advertising / Helen Ringrow
(Palgrave pivot)
| データ種別 | 図書 |
|---|---|
| 出版者 | London : This Palgrave Pivot imprint is published by Springer Nature |
| 出版年 | 2016 |
書誌詳細を非表示
| 本文言語 | 英語 |
|---|---|
| 大きさ | xiii, 118 pages : illustrations ; 22 cm |
| 一般注記 | Includes bibliographical references and index This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives -- Backcover |
| 著者標目 | *Ringrow, Helen author |
| 件 名 | LCSH:Advertising -- Cosmetics
全ての件名で検索
LCSH:Advertising and women LCSH:Feminine beauty (Aesthetics) -- Social aspects 全ての件名で検索 LCSH:Communication in marketing LCSH:Sociolinguistics LCSH:Corpora (Linguistics) |
| 分 類 | LCC:HF6161.C77 DC23:659.19/66855 |
| ISBN | 9781137557971 |
目次／あらすじ
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