Health communication : from theory to practice / Renata Schiavo
| データ種別 | 図書 |
|---|---|
| 出版者 | San Francisco, Calif. : Jossey-Bass |
| 出版年 | c2007 |
書誌詳細を非表示
| 本文言語 | 英語 |
|---|---|
| 大きさ | xxiv, 436 p. ; 23 cm |
| 内容注記 | What is health communication? Current health communication theories and issues Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness Interpersonal communications Public relations and public advocacy Community mobilization Professional medical communications Constituency relations in health communication Overview of the health communication planning process Situation analysis and audience profile Identifying program objectives and strategies Developing tactical and evaluation plans Implementing, monitoring, and evaluating a health communication program |
| 一般注記 | Includes bibliographical references (p. 379-411) and indexes |
| 著者標目 | *Schiavo, Renata |
| 件 名 | LCSH:Communication in medicine -- United States
全ての件名で検索
LCSH:Health promotion -- United States 全ての件名で検索 LCSH:Health planning -- United States 全ての件名で検索 MESH:Delivery of Health Care MESH:Communication MESH:Health Planning MESH:Program Development |
| 分 類 | LCC:R118 NLM:W 84.1 DC22:610.1/4 |
| ISBN | 9780787982058 |
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