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Commercial television and European children : an international research digest / edited by Scott Ward, Tom Robertson, Ray Brown

データ種別 図書
出版者 Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower
出版年 c1986

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板橋B2 書庫洋書書架
K64.54/C85 0110811
0566050730

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本文言語 英語
大きさ vi, 243 p. : ill. ; 23 cm
一般注記 Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association
Includes bibliographies
著者標目  Ward, Scott, 1942-
 Robertson, Tom, 1942-
 Brown, Ray, 1941-
 Lauder Institute (Wharton School)
 European Association of Advertising Agencies. Children's Committee
件 名 LCSH:Television and children -- Europe -- Congresses  全ての件名で検索
LCSH:Television advertising and children -- Europe -- Congresses  全ての件名で検索
分 類 LCC:HQ784.T4
DC19:305.2/3/094
ISBN 0566050730
目次/あらすじ

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