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該当件数:8件
Creating brand cool : brand distinction in the online marketplace / Joan Abraham
: pbk. - New York : Routledge , 2021
図書
Brands on a mission : how to achieve social impact and business growth through purpose / Myriam Sidibe
: hbk. - London : Routledge , 2020
Branding diversity : new advertising and cultural strategies / Susie Khamis
Digital luxury : transforming brands & consumer experiences / Wided Batat
: [hardcover],: pbk. - Los Angeles : Sage , 2019
Brand management : co-creating meaningful brands / Michael Beverland
: pbk. - London : Sage , 2018
Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo
: hbk. - Basingstoke : Palgrave Macmillan , 2007
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig
pbk ed. - London ; Sterling : Kogan Page , 2005
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
New York ; London : McGraw-Hill , c2001