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検索キーワード:(件名: Marketing Management)
該当件数:32件
Marketing analytics : based on first principles / Robert W. Palmatier, J. Andrew Petersen, Frank Germann
: pb. - London ; New York : Bloomsbury Academic , 2022
図書
The fashion business : theory and practice in strategic fashion management / Dario Golizia
: pbk. - London : Routledge , 2022
Advertising management in a digital environment : text and cases / Larry D. Kelley and Kim Bartel Sheehan
Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace
: cloth,: pbk. - 2nd ed. - Lanham, Md : Rowman & Littlefield , c2016
Corporate communication : a marketing viewpoint / Klement Podnar
: pbk. - London : Routledge , 2015
Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi
New York : Palgrave Macmillan , 2014
Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoît Séguin
: hbk,: pbk. - London : Routledge , 2012
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu
: pbk. - New York : Routledge , 2011. - (Routledge advances in tourism ; 21)
Handbag designer 101 : everything you need to know about designing, making, and marketing handbags / Emily Blumenthal
Minneapolis, MN : Voyageur Press , c2011
Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk
: hbk,: pbk. - Philadelphia : University of Pennsylvania Press , c2008. - (Hagley perspectives on business and culture)
Museum marketing : competing in the global marketplace / edited by Ruth Rentschler and Anne-Marie Hede
: pbk. - Amsterdam : Butterworth-Heinemann , c2007
Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar
Singapore : Wiley (Asia) , 2007
Marketing strategy and management / Michael J. Baker
: pbk. - 4th ed. - New York : Palgrave Macmillan , 2007
Profit brand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden
: pbk. - London : Kogan Page , 2007
Brands : meaning and value in media culture / Adam Arvidsson
: hbk,: pbk. - London : Routledge , 2006
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler
: cloth. - 2nd ed. - Hoboken, N.J. : J. Wiley , c2006
Marketing: the basics / Karl Moore and Niketh Pareek
: pbk,: hbk. - London : Routledge , 2006
Management of marketing / Geoff Lancaster and Paul Reynolds
: pbk. - Amsterdam ; Tokyo : Elsevier Butterworth-Heinemann , 2005
Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder
: pbk. - London : Kogan Page , 2005
The health teacher's book of lists / Patricia Rizzo-Toner, Marian D. Milliken ; [foreword by Jerry Newton]
San Francisco, CA : Jossey-Bass , c1999